We see Facebook as an important means of communication that can be very helpful to the growth of our business. Measuring the success of our business on Facebook can be achieved through the accumulation of likes, comments and follows Green Recovery has acquired, and through this, we see this as a step we can use to move forward. Facebook allows customers to interact with business and we see the importance in hearing positive customer feedback and conversely, constructive criticism. We are always trying to improve our products or services and we think Facebook can help us to achieve our excellent customer satisfaction.
Instagram reflects the popularity of a business by the amount of followers attained and by the amount of likes and comments achieved on posts. Instagram isn't as interactive as Facebook, but its more visual and we believe the element of a café that is so important is its visual enticement. Instagram poses as a great opportunity for businesses to set up its beauty element and this is important to increase the understanding of what our café aims to achieve. We believe a Newsletter is important because it appeals to customers directly by sending a message and it can be more personable by starting emails with customers names. The success of newsletters can be gathered by the amount of people signing up for the exclusive emails. Newsletters generally take longer to sign up and don't have the simplistic element like Facebook or Instagram where one click ensures one is following the page. Our newsletter is obviously sent from Green Recovery's email address and therefore, it makes it easier for customers to contact us via email. |